Branding articles

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  Article

  Sell yourself: Twitter wants you to make ads for your 'personal brand'

  By Nathan Ingraham on April 30, 2013 10:45 am + 7 comments

  Twitter started rolling out access to its self-service advertising platform last year, which focused Continue reading…

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  Article

  Lego rebuilt its empire by playing nice with big brands and suing knock-offs

  By Carl Franzen on April 16, 2013 06:25 pm + 31 comments

  Building a toy empire isn't all fun and games. Just ask the people in charge of Lego, the plastic Continue reading…

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  Article

  Apple Store creator failing to remake his retail magic at JCPenney

  By Jacob Kastrenakes on April 3, 2013 04:06 pm + 108 comments

  In late 2011, JCPenney hired away Apple retail chief Ron Johnson to serve as CEO and reinvigorate Continue reading…

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  Article

  Spotify gets serious with a new, streamlined logo

  By Jacob Kastrenakes on March 28, 2013 02:02 pm + 60 comments

  Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to r Continue reading…

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  Article

  Pepsi attempts to make its bottle more iconic with first redesign in 16 years

  By Nathan Ingraham on March 22, 2013 12:36 pm + 153 comments

  Most consumers probably don't think about the design of their beverage bottles, but for a company Continue reading…

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  Article

  Microsoft hires designer who presented bold revamp of the company's brand

  By Sam Byford on January 19, 2013 10:16 pm + 118 comments

  Last summer designer Andrew Kim's vision for "The Next Microsoft" got a lot of traction online — i Continue reading…

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  Article

  Michael Cronan, marketing executive behind TiVo and Kindle brands, dies at 61

  By Chris Welch on January 5, 2013 05:43 pm + 7 comments

  Michael Cronan, a marketing executive responsible for conjuring up the names of two hugely Continue reading…

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  Article

  Baggy sweaters and baseball caps: Apple's 1986 clothing collection

  By Louis Goddard on June 26, 2012 06:43 am + 17 comments

  There's no denying that toting a 15-inch Retina MacBook Pro will help you stand out to discerning Continue reading…

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  Article

  Microsoft rebrands original Surface table-based touchscreen as PixelSense

  By Adi Robertson on June 19, 2012 09:43 am + 19 comments

  Before "Surface" referred to a line of tablets, it was the name of Microsoft's massively multitouch Continue reading…

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  Article

  'HP Compaq' branding to end next year, Compaq name will live on for 'basic computing at entry-level pricing'

  By Chris Ziegler on May 23, 2012 07:05 pm + 18 comments

  An HP spokesperson has confirmed to us this afternoon that the company will be shifting its strategy Continue reading…