Campaign articles

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  Article

  Czech Republic gets social with 'Republike' rebrand

  By Louis Goddard on July 20, 2012 07:49 am + 17 comments

  Brand New brought to our attention the Czech Republic's efforts at a social-focused rebrand for its Continue reading…

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  Article

  Google doubles down on pride, says 'LGBT rights are human rights'

  By Aaron Souppouris on July 9, 2012 06:00 am + 281 comments

  Google is launching a new campaign, Legalize Love, to pressurize governments into recognizing and Continue reading…

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  Article

  Obama's 2012 campaign focused on tech, sought advice from Steve Jobs and Eric Schmidt

  By Kimber Streams on June 14, 2012 05:58 pm + 18 comments

  Bloomberg Businessweek's profile on Barack Obama's campaign manager Jim Messina focuses on the Continue reading…

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  Article

  US Postal Service offering advertisers discounts for using QR code mailers

  By Scott Lowe on May 15, 2012 06:44 am + 7 comments

  In an effort to encourage advertisers to adopt mailing campaigns, the US Postal Service is offering Continue reading…

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  Article

  RIM culminates 'Wake Up' anti-Apple campaign with a business pitch

  By Vlad Savov on May 7, 2012 03:05 am + 110 comments

  The more RIM changes, the more RIM stays the same. In an uncharacteristic move for the usually Continue reading…

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  Article

  Samuel L. Jackson and Zooey Deschanel appear in new iPhone 4S campaign

  By Sam Byford on April 16, 2012 10:32 pm + 189 comments

  Apple isn't particularly known for using celebrity endorsements in its marketing campaigns, with TV Continue reading…

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  Article

  Smoked in Korea: Windows Phone Challenge expands with Korea Telecom

  By Vlad Savov on April 11, 2012 04:09 am + 5 comments

  In spite of taking some flak for its testing methodology, Microsoft clearly likes the Continue reading…

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  Article

  AT&T spending up to $150 million to make the Lumia 900 another exclusive hit?

  By Jeff Blagdon on April 9, 2012 11:56 pm + 103 comments

  We knew AT&T was going big for the Lumia 900 launch, but now we may know just how big. While we had Continue reading…

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  Article

  Marketing 'The Hunger Games' across various social media

  By Sam Byford on April 9, 2012 09:40 pm + 4 comments

  Fast Company has an in-depth look at Lionsgate's use of social media to promote The Hunger Games. M Continue reading…

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  Article

  Anonymous tops Time 100 public poll amid allegations of foul play

  By Jamie Keene on April 9, 2012 06:24 am + 10 comments

  The public poll by Time Magazine on the most influential person in 2012 has come up with an Continue reading…