Commercial articles

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  Article

  Apple's new iPhone 5 ad 'Music Every Day' celebrates life with moving melody

  By Sean Hollister on May 23, 2013 10:45 pm + 61 comments

  Apple's latest ad campaign is all about plucking heartstrings, and the company has now succeeded Continue reading…

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  Article

  Microsoft recruits Siri to bad-mouth the iPad in new Windows 8 tablet ad

  By Tom Warren on May 22, 2013 08:01 pm + 680 comments

  Whatever era you call it, post-PC or simply PC plus, the Mac vs. PC war has ignited once again Continue reading…

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  Article

  Microsoft creates an Apple vs. Samsung wedding fight for its new Windows Phone ad

  By Tom Warren on April 29, 2013 11:00 am + 466 comments

  Microsoft has tried a number of ways to advertise Windows Phone handsets, but the latest pits two Continue reading…

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  Article

  Apple returns to plucking heartstrings with new iPhone 5 ad

  By Dieter Bohn on April 25, 2013 09:25 pm + 200 comments

  Apple has released a new, one-minute commercial for the iPhone 5 that puts the focus on the camera. Continue reading…

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  Article

  Mark Zuckerberg stars in new Facebook Home ad, only to be ignored by his employees

  By Amar Toor on April 13, 2013 11:23 am + 103 comments

  Facebook has released a new commercial with an unusual star — CEO Mark Zuckerberg. The company's Continue reading…

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  Article

  How smell might be the next big thing in advertising

  By Aaron Souppouris on March 31, 2013 09:44 am + 54 comments

  A team of Japanese researchers has been working on developing a new system, the "smelling screen," Continue reading…

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  Article

  Film festival uses Instagram to create flip book trailers

  By Aaron Souppouris on March 27, 2013 07:11 am + 3 comments

  Days after Fox used Vine to advertise its upcoming Wolverine movie, the Toronto Silent Film Festival Continue reading…

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  Article

  Spotify kicks off advertising blitz as rumors hint of possible video service

  By Chris Welch on March 25, 2013 12:09 pm + 45 comments

  To this point in the music streaming wars, Spotify's ascension can be largely attributed to word of Continue reading…

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  Article

  New Google ad for Nexus 10 airs on TV and YouTube

  By Dieter Bohn on March 18, 2013 08:55 pm + 208 comments

  With its ads for the Nexus line, Google has taken an Apple-esque approach in trying to humanize the Continue reading…

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  Article

  Ridley Scott and Machinima team up to produce 12 original sci-fi shorts

  By Bryan Bishop on March 11, 2013 06:21 pm + 7 comments

  Online video network Machinima is about to get some new programming from one of the most prominent Continue reading…