Marketing articles

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  Article

  What's the difference between consumer marketing and propaganda?

  By Adi Robertson on May 18, 2013 06:53 am + 18 comments

  To call something "propaganda" is to connote a laughably unsubtle attempt at mind control, from the Continue reading…

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  Article

  The latest Domino's Pizza marketing stunt: DVDs that smell like a pepperoni pie

  By Chris Welch on May 17, 2013 11:42 am + 34 comments

  In the old days when you could still find a video rental store in most towns, ordering a pizza for Continue reading…

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  Article

  'Modern Family' has a surprise guest: Nvidia's Shield gaming handheld (update)

  By Sean Hollister on May 16, 2013 12:54 am + 25 comments

  At $349, Nvidia's Shield portable game console has a lot to prove, but one celebrity is already Continue reading…

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  Article

  Microsoft's crazy Windows 8 video campaign swaps watermelons for features

  By Jeff Blagdon on May 9, 2013 04:56 am + 130 comments

  We don't always see what Microsoft's marketing teams are cooking up around the world, but whoever Continue reading…

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  Article

  Lumia 928 confirmed by official Nokia website

  By Tom Warren on May 7, 2013 04:41 am + 95 comments

  Following weeks of rumors and an apparent billboard ad, Nokia has launched a teaser site for its Continue reading…

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  Article

  Instagram filters out the noise with redesigned logo

  By Amar Toor on May 6, 2013 04:45 am + 56 comments

  Instagram last week unveiled a slightly redesigned logotype, introducing subtle yet significant Continue reading…

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  Article

  Microsoft to pay Japanese Xbox owners with Points for a million hours of playtime

  By Tom Warren on April 17, 2013 06:11 am + 42 comments

  Microsoft has failed to gain ground in the Japanese gaming market with its Xbox and Xbox 360 Continue reading…

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  Article

  Not even James Van Der Beek can save HTC's latest ad for the One

  By Matt Brian on April 12, 2013 12:25 pm + 107 comments

  When HTC chief Peter Chou admitted that that inadequate marketing had led to HTC's disappointing Continue reading…

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  Article

  Apple Store creator failing to remake his retail magic at JCPenney

  By Jacob Kastrenakes on April 3, 2013 04:06 pm + 108 comments

  In late 2011, JCPenney hired away Apple retail chief Ron Johnson to serve as CEO and reinvigorate Continue reading…

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  Article

  How smell might be the next big thing in advertising

  By Aaron Souppouris on March 31, 2013 09:44 am + 54 comments

  A team of Japanese researchers has been working on developing a new system, the "smelling screen," Continue reading…