Marketing articles

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  Article

  Google's ad spending quadrupled in 2011, $70 million on TV spots alone

  By Jeff Blagdon on March 27, 2012 07:05 am + 26 comments

  Google dominates search to such a degree that its name is synonymous with the service, but the Continue reading…

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  Article

  Apple's iPad '4G' advertising labeled misleading by Australian watchdog, may be banned

  By Vlad Savov on March 27, 2012 03:57 am + 156 comments

  Unlike the iPhone 4S, the new iPad can be bought with legitimate 4G connectivity on board. The Continue reading…

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  Article

  Microsoft's plans to bridge the Windows Phone app gap revealed in leaked slides

  By Tom Warren on March 26, 2012 12:29 pm + 127 comments

  Windows Phone's lack of top applications has been discussed a few times before, but it appears that Continue reading…

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  Stream

  Smoked by Windows Phone: from CES gimmick to faltering ad campaign

  By Tom Warren on March 26, 2012 06:54 am

  Microsoft's "Smoked by Windows Phone" marketing campaign, a test of rival smartphones' speed against Continue reading…

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  Article

  Microsoft Store swapping rival smartphones for Windows Phones in latest 'Smoked' challenge

  By Tom Warren on March 23, 2012 05:35 am + 114 comments

  Microsoft is turning its $100 "Smoked by Windows Phone" campaign into a $1,000 challenge at its Continue reading…

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  Article

  Sony's Wes Anderson-directed ad is 'made of imagination' and stop motion animation

  By Vlad Savov on March 22, 2012 06:58 am + 12 comments

  Sony has revealed the animated TV spot it teased a couple of days ago, which will mark the start of Continue reading…

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  Article

  Windows Phone sales outpace Symbian in UK, study says

  By Tom Warren on March 20, 2012 08:09 am + 203 comments

  Windows Phone sales nudged past Symbian in the UK during February, according to data from market Continue reading…

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  Article

  Microsoft pokes fun at Internet Explorer in new 'browser you loved to hate' video

  By Tom Warren on March 15, 2012 01:44 pm + 105 comments

  Microsoft isn't afraid of mocking its old products anymore and today's "the browser you loved to Continue reading…

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  Article

  New BlackBerry campaign hopes you'll laugh with them, not at them

  By Ryan Heise on March 8, 2012 09:32 pm + 12 comments

  As the old saying goes, laughter is the best medicine, and RIM sure seems to think that will hold Continue reading…

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  Article

  Mercedes creates an 'invisible' F-Cell car

  By Tom Warren on March 5, 2012 07:14 am + 31 comments

  Mercedes has taken a rather unique approach to the marketing of its latest F-Cell vehicle, making it Continue reading…