Marketing articles

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  Article

  Microsoft turns to 'smoked by Windows Phone' for its latest warlike advertising

  By Tom Warren on February 23, 2012 02:52 pm + 273 comments

  "You asked. We listened," says Microsoft, introducing the company's latest approach to Windows Phone Continue reading…

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  Article

  Alan Wake proves PC gaming still alive and well, earns back development and marketing costs in 48 hours

  By Dante D'Orazio on February 21, 2012 07:32 pm + 55 comments

  PC gaming has been declared dead time and time again over the years, but developer Remedy has just Continue reading…

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  Article

  How Target can deduce pregnancies, create new habits, and know what you want before you do

  By Adi Robertson on February 17, 2012 11:21 am + 34 comments

  When you buy from a large company like Target, you're not just making a transaction. You're adding Continue reading…

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  Article

  The Daily Show, Huffington Post, and more join Facebook Open Graph

  By Aaron Souppouris on February 17, 2012 08:08 am + 5 comments

  Facebook has today announced that thirteen new media partners have joined its Open Graph timeline Continue reading…

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  Article

  Brand Pages on Facebook to get Timeline upgrade soon?

  By Sam Byford on February 15, 2012 10:53 pm + 8 comments

  Brand pages for social networks seem to be the new hip way for companies to promote themselves on Continue reading…

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  Article

  Apple beats Google to top spot in Harris Poll of US corporate reputation

  By Nathan Ingraham on February 14, 2012 10:22 am + 106 comments

  Apple's recent financial performance couldn't be better, and its brand reputation appears to be just Continue reading…

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  Article

  Facebook reportedly trying out Open Graph ads, turning 'watch,' 'listen,' and 'read' into additional cash

  By Aaron Souppouris on February 11, 2012 08:41 pm + 8 comments

  Last month Facebook tested a new type of advert called featured stories, which allowed companies to Continue reading…

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  Article

  Former Xbox Live marketing manager joins Apple to focus on App Store

  By Tom Warren on February 2, 2012 08:03 am + 16 comments

  Apple has snatched another high-profile British game executive to help lead its marketing efforts Continue reading…

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  Article

  Twitter enhanced profile pages rolling out from more companies and brands

  By Sam Byford on February 2, 2012 03:52 am + 4 comments

  It's taken a while, but as expected we're seeing more enhanced profile pages on Twitter this month, Continue reading…

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  Article

  RIM urges its customers to 'be bold' in 2012 with cartoon heroes and crazy infographic

  By Nathan Ingraham on January 31, 2012 04:31 pm + 40 comments

  RIM has already made some big changes in 2012, what with the hiring of new CEO Thorstein Heins — Continue reading…