Marketing articles

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  Article

  'SimCity' marketing campaign put on hold, EA requests that affiliates do the same

  By Bryan Bishop on March 8, 2013 02:45 pm + 135 comments

  Electronic Arts has faced a number of problems with the latest SimCity since launching the title, Continue reading…

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  Article

  At SXSW, the stunts get wilder every year — and more disappointing

  By Adrianne Jeffries on March 8, 2013 09:00 am + 66 comments

  At the end of February, a small number of people registered to attend the South By Southwest Continue reading…

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  Article

  Hollywood embraces the GIF with chilling 'Stoker' campaign

  By Amar Toor on March 1, 2013 07:42 am + 21 comments

  Stoker, the new movie from Oldboy director Park Chan-wook, arrives in a handful of US theaters Continue reading…

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  Article

  Intel's creepy face-tracking takes cues from 'Minority Report' ads (hands-on)

  By Tom Warren on February 27, 2013 11:15 am + 36 comments

  Face and eye tracking is slowly turning into a reality that could make it into malls and stores in Continue reading…

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  Article

  Sony exploits Trinitron and Walkman legacy to promote Xperia Z

  By Sam Byford on February 26, 2013 04:08 am + 107 comments

  There's no shortage of people pining for the old days of Sony, but the company would have you Continue reading…

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  Article

  Twitter releases API for advertisers, enabling integration with cross-platform tools

  By Dante D'Orazio on February 20, 2013 12:30 pm + 7 comments

  Twitter has released its API (application programming interface) for advertisers today, initially Continue reading…

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  Article

  Outlook.com moves out of preview mode with multimillion-dollar ads aimed at Gmail users

  By Tom Warren on February 19, 2013 12:01 am + 245 comments

  Microsoft first introduced Outlook.com back in July as a preview service designed to replace Continue reading…

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  Article

  Why Pinterest marketers are going rogue

  By Russell Brandom on February 13, 2013 12:00 pm + 23 comments

  Last week, Pinterest unveiled a new push for revenue, hinting at analytics and promoted Continue reading…

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  Article

  How Oreo's rapid-response team lit up Twitter with a Super Bowl blackout ad

  By Vlad Savov on February 4, 2013 10:22 am + 63 comments

  The Super Bowl, America's annual celebration of the gridiron game, tends to be the most expensive Continue reading…

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  Article

  'Dell Dude' wants to save Dell by bringing back the 'Dell Dude'

  By Amar Toor on January 24, 2013 06:40 am + 73 comments

  Ben Curtis is probably best known as the half baked star of the "Dude, you're getting a Dell" from Continue reading…