Marketing articles

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  Article

  Intel explains misleading 7W Ivy Bridge marketing, says it's just honesty

  By Sean Hollister on January 9, 2013 04:02 pm + 67 comments

  Yesterday, we discovered that Intel had exaggerated about how powerful and efficient its latest Continue reading…

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  Article

  It's official: 3D is dead

  By Vlad Savov on January 8, 2013 06:20 pm + 488 comments

  There's something about 2013's Consumer Electronics Show that's different from every other iteration Continue reading…

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  Article

  Michael Cronan, marketing executive behind TiVo and Kindle brands, dies at 61

  By Chris Welch on January 5, 2013 05:43 pm + 7 comments

  Michael Cronan, a marketing executive responsible for conjuring up the names of two hugely Continue reading…

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  Article

  HTC CEO optimistic about 2013, plans to spend more on marketing

  By Vlad Savov on January 4, 2013 04:24 am + 107 comments

  HTC, the company that was once the fastest riser in the mobile industry, spent 2012 stuck in reverse Continue reading…

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  Article

  Nintendo recommends updating Wii U before gifting to avoid ruining Christmas

  By Sean Hollister on December 21, 2012 05:42 pm + 112 comments

  Nintendo of America is offering some very practical advice on Twitter this holiday season. It's also Continue reading…

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  Article

  Dell urged Microsoft to change confusing Windows tablet branding

  By Tom Warren on December 17, 2012 05:10 am + 197 comments

  Dell executive Jeffrey Clarke has reportedly revealed that he urged Microsoft CEO Steve Ballmer to Continue reading…

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  Article

  How the controversial box art of 'Bioshock Infinite' was made

  By Kimber Streams on December 8, 2012 05:12 pm + 59 comments

  After box art for the highly-anticipated BioShock Infinite was unveiled just last week, fans of the Continue reading…

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  Article

  Microsoft starts to push Hotmail users to Outlook.com, hints at future Mac client

  By Tom Warren on December 7, 2012 09:51 am + 84 comments

  Starting next week, Microsoft is going to begin actively marketing Outlook.com as an optional Continue reading…

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  Article

  Microsoft's battle for consumers: it's time to drop the Windows name

  By Tom Warren on December 7, 2012 09:31 am + 759 comments

  The Windows brand has served Microsoft well for over 25 years — Windows 1.0 debuted on November Continue reading…

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  Article

  Microsoft's #droidrage campaign results in #windowsrage on Twitter

  By Tom Warren on December 6, 2012 02:48 am + 359 comments

  Microsoft's Windows Phone team reignited its #droidrage Twitter stunt this week, a campaign that Continue reading…