Marketing articles

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  Article

  Verizon Wireless to begin using mobile usage data for new targeted ad service

  By Justin Rubio on December 4, 2012 06:30 pm + 55 comments

  Verizon Wireless has announced that it is launching a marketing initiative that will send customers Continue reading…

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  Article

  Consumer profiles can help advertisers define who you are, but not who you will be

  By Justin Rubio on December 1, 2012 10:53 pm + 11 comments

  More so than ever, marketing agencies are utilizing browser cookies to deliver ads that are Continue reading…

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  Article

  Microsoft to use Jay-Z, Gwen Stefani, and other celebrities to promote Windows Phone 8

  By Tom Warren on November 11, 2012 07:53 am + 278 comments

  After an on stage appearance by Jessica Alba at Microsoft's Windows Phone 8 launch recently, the Continue reading…

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  Article

  Acer's S7 commercial features a lot of Megan Fox, little of Acer's Windows 8 ultrabook

  By Vlad Savov on November 1, 2012 04:56 am + 106 comments

  Following in the footsteps of Microsoft — who leaned on the charms of Jessica Alba to help it p Continue reading…

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  Article

  Microsoft unveils four new global Windows 8 ads ahead of October 26th

  By Tom Warren on October 23, 2012 02:55 pm + 37 comments

  Apple may have refreshed its Mac lineup and introduced a new iPad mini today, but that's not Continue reading…

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  Article

  German bank visualizes its annual report with art installations

  By Justin Rubio on October 18, 2012 05:55 pm + 14 comments

  In most cases, annual financial results are filled with boring statistics and graphs, but with the Continue reading…

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  Article

  Nokia Lumia 920 reportedly exclusive to AT&T for six months

  By Tom Warren on October 17, 2012 04:25 pm + 323 comments

  AT&T announced its exclusivity on Nokia's latest Lumia 920 Windows Phone 8 handset earlier this Continue reading…

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  Article

  With Surface looming, Microsoft fails to explain Windows 8 vs. Windows RT to consumers

  By Sean Hollister on October 17, 2012 03:03 pm + 1102 comments

  With only nine days remaining before an October 26th launch, Microsoft's Windows 8 marketing Continue reading…

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  Article

  First Microsoft Surface ad airs on national TV ahead of October 26th release

  By Tom Warren on October 15, 2012 08:46 pm + 772 comments

  Microsoft's first ad for its Surface tablet will start to air on national TV this evening. The Continue reading…

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  Article

  First Windows 8 ad airs, provides a glimpse at Microsoft's marketing blitz

  By Tom Warren on October 14, 2012 01:21 pm + 258 comments

  Microsoft's Windows 8 marketing campaign has officially begun. The first ad debuted today, featuring Continue reading…