Marketing articles

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  Article

  Microsoft reportedly spending over $1 billion on Windows 8 marketing blitz

  By Tom Warren on October 12, 2012 05:23 am + 180 comments

  It's no secret that Microsoft is planning a big marketing campaign around Windows 8, but one Continue reading…

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  Article

  First Windows 8 ads leak, Microsoft focused on teaching the world its new OS

  By Tom Warren on October 10, 2012 02:51 am + 355 comments

  A set of ads that appear to be the first for Windows 8 have appeared online at the video sharing Continue reading…

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  Article

  Facebook's efforts to track users' offline purchases for advertisers raises privacy concerns

  By Kimber Streams on September 24, 2012 01:43 pm + 39 comments

  Facebook is trying prove that its ads actually work by teaming up with data company Datalogix to Continue reading…

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  Article

  HTC rekindles its old Microsoft romance and bets on Windows Phone 8

  By Tom Warren on September 19, 2012 11:16 am + 479 comments

  High Tech Computer (HTC) has grown up with Microsoft, from the old HTC-built iPAQ's running on Continue reading…

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  Article

  ZTE marketing exec teases Windows Phone 8 and 7.8 handsets on Chinese social network

  By Louis Goddard on September 18, 2012 08:00 am + 16 comments

  In an odd piece of role reversal, ZTE marketing executive Dennis Lui has played the leaker, posting Continue reading…

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  Article

  The 'human billboards' who sold their skin to advertisers during the dot-com boom

  By Kimber Streams on September 17, 2012 04:08 pm + 52 comments

  Some people get tattoos as a mode of expression or to commemorate a loved one, while others sell Continue reading…

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  Article

  Nokia teases cyan Lumia 920 for a split second in promo video

  By Tom Warren on September 17, 2012 02:15 pm + 207 comments

  Nokia introduced its Lumia 920 handset earlier this month, but one color that was curiously absent Continue reading…

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  Article

  Microsoft launches nationwide 'Bing it on' TV campaign to challenge Google

  By Tom Warren on September 6, 2012 10:27 am + 288 comments

  Microsoft claims people prefer Bing search results to Google's nearly 2:1, and the company is ready Continue reading…

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  Article

  Nokia issues full apology for faked Lumia PureView ad, provides real footage

  By Tom Warren on September 5, 2012 07:42 pm + 478 comments

  Nokia introduced its latest "PureView" branding on its Lumia 920 earlier today, and alongside the Continue reading…

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  Article

  Korean critics call for Samsung to 'reinvent itself as a first-mover' in wake of US verdict

  By Kimber Streams on September 3, 2012 07:28 pm + 227 comments

  In light of Apple's definitive victory against Samsung in its recent patent dispute in the US, The Continue reading…