Marketing articles

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  Article

  Facebook ads can generate increased sales, comScore says

  By Amar Toor on June 13, 2012 02:40 am + 10 comments

  There are still some questions as to whether or not Facebook can live up to its astronomic Continue reading…

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  Article

  Why Phil Schiller could be key to Apple's ongoing success

  By Andrew Webster on June 9, 2012 08:13 pm + 69 comments

  Since the passing of Steve Jobs, much of the focus has shifted to the company's new CEO Tim Cook. Continue reading…

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  Article

  Apple to pay out $2.25M settlement in response to Australia '4G' iPad controversy

  By Chris Welch on June 8, 2012 12:43 am + 85 comments

  It seems Australia officials didn't quite agree with Apple's revised definition of 4G. The company Continue reading…

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  Article

  NEC's Gaziru image recognition software looks up everyday items

  By Evan Rodgers on June 6, 2012 11:22 am + 1 comments

  NEC is in the process of developing a smartphone imaging software it calls Gaziru, which can Continue reading…

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  Article

  Strappy NFC reader brings interactive smartphone ads to Tokyo subway cars

  By Amar Toor on June 4, 2012 06:41 am + 5 comments

  For the past few weeks, commuters on some Tokyo subway lines have been seeing a steady stream of Continue reading…

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  Article

  TomTom paying competition winners to map out tropical islands

  By Sam Byford on June 1, 2012 04:44 am + 7 comments

  TomTom is offering to send five groups on all-expenses-paid trips to various tropical islands, Continue reading…

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  Article

  Share your drinking habits with a Guinness-activated QR cup

  By Justin Rubio on May 22, 2012 01:31 pm + 10 comments

  The usefulness of QR codes is still up in the air, but drinking a glass of Guinness is a ritual that Continue reading…

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  Article

  An ultrabook by any other name

  By Sean Hollister on May 16, 2012 06:30 pm + 132 comments

  Last week, Hewlett-Packard introduced a new category of laptop that made consumer technology Continue reading…

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  Article

  Microsoft's interactive Kinect NUads rolling out in 'late spring'

  By Tom Warren on May 16, 2012 04:49 am + 4 comments

  Microsoft originally unveiled its interactive NUads almost a year ago and the company now says it Continue reading…

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  Article

  US Postal Service offering advertisers discounts for using QR code mailers

  By Scott Lowe on May 15, 2012 06:44 am + 7 comments

  In an effort to encourage advertisers to adopt mailing campaigns, the US Postal Service is offering Continue reading…