Marketing articles

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  Article

  Microsoft's interactive Kinect NUads rolling out in 'late spring'

  By Tom Warren on May 16, 2012 04:49 am + 4 comments

  Microsoft originally unveiled its interactive NUads almost a year ago and the company now says it Continue reading…

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  Article

  US Postal Service offering advertisers discounts for using QR code mailers

  By Scott Lowe on May 15, 2012 06:44 am + 7 comments

  In an effort to encourage advertisers to adopt mailing campaigns, the US Postal Service is offering Continue reading…

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  Article

  RIM culminates 'Wake Up' anti-Apple campaign with a business pitch

  By Vlad Savov on May 7, 2012 03:05 am + 110 comments

  The more RIM changes, the more RIM stays the same. In an uncharacteristic move for the usually Continue reading…

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  Article

  A brief history of Samsung's audiovisual assaults

  By Sam Byford on May 6, 2012 09:36 am + 117 comments

  After this week's Galaxy S III unveiling, it's clearer than ever that Samsung is not exactly averse Continue reading…

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  Article

  YouTube pledges $200 million in marketing support for its original channels

  By Nathan Ingraham on May 3, 2012 11:12 am + 13 comments

  YouTube's original content channels have been a major focus for the company in 2012 — and at an Continue reading…

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  Article

  ShowIP Firefox add-on may send your browsing habits to marketing firm

  By Aaron Souppouris on May 2, 2012 05:50 am + 5 comments

  Security firm Sophos is reporting that ShowIP, a Firefox add-on designed to tell you the IP address Continue reading…

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  Article

  RIM behind 'Wake Up' flash mob at Sydney Apple store

  By Jeff Blagdon on May 1, 2012 02:03 am + 144 comments

  The Australian "Wake Up" campaign that included a flash mob faux-protest outside of Apple’s Sydney Continue reading…

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  Article

  Windows Phone marketing manager quits after five months

  By Tom Warren on April 18, 2012 05:17 am + 42 comments

  Microsoft's general manager of Windows Phone Product Marketing has quit the role following a five Continue reading…

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  Article

  Xbox Live entertainment apps unlocked worldwide to non-Gold members this weekend

  By Tom Warren on April 18, 2012 03:38 am + 45 comments

  Microsoft's Xbox entertainment app usage may have doubled in the past year, but that's not stopping Continue reading…

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  Article

  Samuel L. Jackson and Zooey Deschanel appear in new iPhone 4S campaign

  By Sam Byford on April 16, 2012 10:32 pm + 189 comments

  Apple isn't particularly known for using celebrity endorsements in its marketing campaigns, with TV Continue reading…