Metrics articles

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  Article

  Nielsen teams up with Twitter to measure audience reach on social networks

  By Dan Seifert on December 17, 2012 12:41 pm + 5 comments

  TV ratings stalwart Nielsen has paired with Twitter to develop a new metric to measure the reach of Continue reading…

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  Article

  Conde Nast now providing tablet readership reports, says print reading habits translate to tablets

  By T.C. Sottek on March 15, 2012 01:22 pm + 1 comments

  Conde Nast — publisher of Wired, Vanity Fair, The New Yorker, and others — is starting to open Continue reading…

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  Article

  Nike+ Basketball and Training sneakers track your game, push you to compete with others

  By Dante D'Orazio on February 22, 2012 12:06 pm + 9 comments

  Nike is expanding its Nike+ program to target more than just joggers and runners. The company has Continue reading…

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  Article

  IPS displays in the iPad 2, Kindle Fire, and Nook Tablet put head-to-head

  By Jamie Keene on December 22, 2011 10:50 am + 54 comments

  Technology firm Displaymate has pitched the IPS displays found in the iPad 2, Kindle Fire, and N Continue reading…