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Cord-cutters have more than doubled in six years, primarily due to cost
There's a war for TV, and the metrics firm Nielsen has been tracking it. The firm today released a Continue reading…
The Verge
Nielsen articles
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ABC Unified: Disney's new advertising platform could finally put TV anywhere you want it
Traditionally, TV networks gauge the number and demographic makeup of their shows' audiences by Continue reading…
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How authors are buying their way to the top of bestseller lists
Getting on the bestsellers' lists of The Wall Street Journal or The New York Times can offer a huge Continue reading…
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Nielsen TV ratings expanding to include streaming services (update)
TV ratings company Nielsen is to change its definition of what constitutes television viewing, a Continue reading…
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Pandora to be ranked against broadcast radio with Nielsen-Arbitron merger
Nielsen, the market research company known primarily for its TV rankings, announced earlier today Continue reading…
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Nielsen teams up with Twitter to measure audience reach on social networks
TV ratings stalwart Nielsen has paired with Twitter to develop a new metric to measure the reach of Continue reading…
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Twitter brand surveys let advertisers poll users directly from their timeline
Twitter's motives for maintaining a "consistent" user experience are becoming clearer today with the Continue reading…
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Nielsen: Android growing faster than Apple, both companies edge out competitors
Nielsen's newest report shows that as smartphone adoption continues to grow in the US, Android and Continue reading…
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Nielsen: internet ad spending rose by 12 percent during Q1 2012
Worldwide spending on internet advertising increased by 12.1 percent during Q1 of this year, Continue reading…
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Nielsen's 'top five smartphone apps' data raises more questions than it answers
Mobile marketing continues to grow in importance for advertisers, and as such Nielsen's made mobile Continue reading…
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PS4's 'play while downloading' feature arrives on PS3 first with 'The Last of Us'
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Watch lasers track bubbles to the beat of Daft Punk
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Google's potential Nexus Q successor revealed in FCC filing
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Amtrak improves its notoriously-sluggish onboard Wi-Fi with 4G connectivity
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How two Valve engineers walked away with the company's augmented reality glasses
