Mobile marketing continues to grow in importance for advertisers, and as such Nielsen's made mobile usage statistics a major part of its data reporting. Its latest report focuses on how consumers use Continue reading…
Smartphone owners are now the majority of the US mobile market. According to a new report from Nielsen, the US passed the tipping point in March, with 50.4 percent of mobile subscribers now sporting a Continue reading…
Nielsen is probably still best-known for its famed TV ratings system, but the huge research firm isn't ignoring the digital space — it just released its Q4 2011 "cross-platform" report, which looks Continue reading…
According to a new report from Nielsen, dramas are the dominant primetime genre on television in the US. The report looked at five different genres from the time slot and found that dramas accounted Continue reading…
A study by Nielsen has looked into how many users use their tablets and phones while watching TV, comparing device use between the US, UK, Germany, and Italy. The most striking stat is that 88 percent Continue reading…
A new report from Nielsen shows that as of February 2012, just about half of US mobile subscribers own smartphones (49.7 percent) — an increase of 38 percent over last year, when only 36 percent of Continue reading…
February may have seen a significant drop in US retail game sales, but a recent study by Nielsen shows that console ownership is on the rise. According to the report, at the end of last year 56 Continue reading…
Broadband internet adoption is growing in America, but so far the ability to stream video hasn't led to a mass exodus from traditional television. According to the latest Nielsen report on media Continue reading…
We already knew that over half of 18 to 44-year-olds had a smartphone, but now it looks like smartphones are solidly entrenched over feature phones. The latest Nielsen survey found that 45 percent of Continue reading…
While music sales shrank in the UK this year, the US fared much better: according to Nielsen Soundscan, album sales increased 1.3 percent year-over-year to 330.57 million units, the first such Continue reading…
