Nielsen articles

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  Article

  Nielsen's 'top five smartphone apps' data raises more questions than it answers

  By Nathan Ingraham on May 16, 2012 08:49 pm + 41 comments

  Mobile marketing continues to grow in importance for advertisers, and as such Nielsen's made mobile Continue reading…

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  Article

  Smartphone owners now a majority of US mobile market, a multicultural feast for advertisers

  By Tim Carmody on May 7, 2012 01:00 pm + 14 comments

  Smartphone owners are now the majority of the US mobile market. According to a new report from Continue reading…

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  Article

  Nielsen: traditional TV dominates, but timeshifters and internet video watchers continue to grow

  By Nathan Ingraham on May 3, 2012 01:09 pm + 11 comments

  Nielsen is probably still best-known for its famed TV ratings system, but the huge research firm Continue reading…

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  Article

  Nielsen: dramas most popular primetime TV, but reality shows win on product placement

  By Andrew Webster on April 19, 2012 03:23 pm + 1 comments

  According to a new report from Nielsen, dramas are the dominant primetime genre on television in the Continue reading…

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  Article

  Americans top at using tablets and smartphones while watching TV

  By Jamie Keene on April 6, 2012 11:31 am + 30 comments

  A study by Nielsen has looked into how many users use their tablets and phones while watching TV, Continue reading…

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  Article

  Smartphones now account for half of mobile phones in US and two-thirds of new purchases

  By T.C. Sottek on March 29, 2012 10:35 am + 44 comments

  A new report from Nielsen shows that as of February 2012, just about half of US mobile subscribers Continue reading…

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  Article

  Current-gen gaming consoles in over half of US homes, digital purchases on the rise

  By Bryan Bishop on March 11, 2012 07:22 am + 20 comments

  February may have seen a significant drop in US retail game sales, but a recent study by Nielsen Continue reading…

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  Article

  Nielsen: most Americans still pay for traditional TV, but a growing minority go broadband-only

  By Adi Robertson on February 9, 2012 03:23 pm + 27 comments

  Broadband internet adoption is growing in America, but so far the ability to stream video hasn't led Continue reading…

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  Article

  More people using smartphones, iOS and Android eating into BlackBerry market share

  By Adi Robertson on January 18, 2012 10:31 am + 160 comments

  We already knew that over half of 18 to 44-year-olds had a smartphone, but now it looks like Continue reading…

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  Article

  US music sales increase for the first time since 2004 on the strength of digital downloads

  By Nathan Ingraham on January 5, 2012 09:03 am + 26 comments

  While music sales shrank in the UK this year, the US fared much better: according to Nielsen Continue reading…