Sponsorship articles

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  Article

  'Does IBM know that one of the main themes of the story is a psychotic computer?'

  By Adi Robertson on January 4, 2013 01:58 pm + 46 comments

  Before the making of 2001: A Space Odyssey, IBM consulted with Stanley Kubrick. But as development Continue reading…

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  Article

  Google game designer says innovative ads are the future of gaming

  By Aaron Souppouris on January 3, 2013 07:46 am + 35 comments

  The project lead on Google's first game, Ingress, has laid out three principles that he believes Continue reading…

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  Article

  Dr. Dre skirts Olympic rules with Beats marketing campaign

  By Amar Toor on August 1, 2012 04:53 am + 42 comments

  The IOC and London Olympic organizing committee have gone to great lengths to protect their official Continue reading…

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  Article

  Maria Sharapova, serial mobile phone endorser, signs three-year deal with Samsung Electronics

  By Vlad Savov on April 3, 2012 07:07 am + 19 comments

  Russian superheroine and part-time tennis champion Maria Sharapova has signed an endorsement deal Continue reading…

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  Article

  'Angry Birds' Formula 1 edition: Heikki Kovalainen will wear red bird helmet in 2012

  By Vlad Savov on March 15, 2012 07:13 am + 32 comments

  Finnish Formula 1 driver and closet Angry Birds enthusiast Heikki Kovalainen is going public with Continue reading…