When you’ve got almost endless capital the only thing you have to worry about is your long term position. In the here and now Apple have the clout to destroy almost any competitor, unfortunately that would be seen as grossly anti-competitive and would undoubtedly lead to more serious action being taken.
That said the labels and publishing companies activities have for the longest time been grossly weighted against the artists and nobody did a thing, only now when their stranglehold is being challenged do they start pleading poverty.
Compare this to Hollywood. Almost identically set up, they’ve got shafting the artists down to a fine art. When massively successful movies somehow don’t manage to turn a profit wink, wink it’s a wonder how the studios manage to stay afloat wink, wink.
Ultimately of course all any of this will lead to is the death of the studios. We’re seeing the embryonic stages of this right now with Amazon and Netflix funding old and new TV properties. This is only the start.
The music and movie industries both deserve the deaths they will suffer over the next twenty years, right now they still delusion believe they hold all the cards, all it will take is for Apple or Amazon or Google to start snapping up artists contracts on expiry and you’ll see them publishing songs directly, the labels simply won’t be able to outbid them on cash or terms.