DBX00

The cable industry is innovating with their mobile apps, but content providers want to strick whole new deals for a business that cable subscribers don’t want to pay extra to have. At the end of the day, the content holders control how they distribute that content and the cable companies are just middle men.

I’m sure they wouldn’t have an issue creating a subscription for mobile/anywhere access if the consumer was willing to pay the price it costs to distribute and purchase the content. People just assume pushing Netflix level traffic across the internet is free…or that cheap ads will cover the cost.

It’s isn’t like the broadcasters are holding back technology. They own Hulu and all of them broadcast all there shows online for free. This is a matter of a third party that didn’t pay for the content reselling it when they don’t have a license to do so.

Do people really think that these guys haven’t been trying to get advertisers to pay up for the people that watch TV online. Guess what, advertiser don’t want to pay for a .05% click ratio not at least for major brands.

However, you still can’t retransmit copyrighted material and resell that to another consumer…that’s infringement and illegal.

You do realize they pay for the spectrum and have for years…

It also took them years to build up enough advertising revenue to make it profitable to stream content over the air and online. They don’t want someone else entering the stream using the content they have to pay to create but at the same time impacting the amount of money that content generates. At the end of the day, these guys have to pay for the content they create and budget base on the ad revenue they think they can generate from each distribution channel. If someone that doesn’t pay for that content distributes it then you don’t generate the revenues to create the content and the system collapses.

It isn’t like these guys don’t just want to stream content over the internet and charge advertisers for it. Advertisers just have no desire to pay for a extremely low hit ratio for the net and the type of advertisement for each channel is different. Commercial TV budgets are much higher and cater to regional demographics while the internet has to take the broad audience approach.