You are being rather daft. The service is not free, they are charging a premium. The only way to gain market share is to provide better service and better market share. Not being part of their core business is not relevant in the slightest. Any company that sticks to just one thing and only ever does that will never really have a chance to survive. A real company looks down the road and invests in everything that they believe will have good returns. Competition is GOOD for the consumer. It is utterly stupid of you to presume that Google will not make money from it.