Not quite. It isn’t 1998 anymore… do you really think that “real” journalists only do print?
Internet Marketing as discussed in this article, is criminal at worst and slimy at best. You can’t just read a headline or bolded sentence and cry foul. Clearly anyone with common sense would understand that someone who works in marketing for a real company with real clients is a whole different beast than the business schemes discussed here.
And as for everyone freaking about the use of “IM”, well thats what they are calling it, thats what it is.