It bothers me very much. I work for a carrier and it gets pretty annoying hearing every SINGLE android phone ever made referred to as a “droid.” Also, both iPhone 4 and 4S are typically referred to as 4G, 4GS, or some other idiotic misnomer. A SIM cards is never SIM: it is always SIMS, SLIM, SLIMS, or memory chip. I’ve even had a few customers ask for a stem card or stims chip. My point is this – people need to be more educated. Not just to stop embarrassing themselves, but so the U.S. can collectively stop embarrassing itself. I’m assuming Dieter was playfully referring to iTunes Radio as “iRadio” because the predictions for months have been that it would be called that… But, Dieter, for those of us who take pride in our intelligence, education, and how we portray ourselves to society – please don’t feed the fire.