Because before it became the most mainstream coffee brand on the planet, it started off as a small coffee boutique in Seattle and its clientele were once young, hip types. Obviously this has changed, but some people (especially my friends from West Coast US and Canada) still view it this way.
Also, read the article to see about Starbucks’ relationship with Square.
Exactly. Traveling to Australia and Canada with a swipe-only card, people looked at me like I was a Neanderthal. And it’s only a matter of time before NFC becomes the norm, provided telco companies don’t block it like they did to Google.