I think (hope) it will be similar to what Kinect was. Kinect was insane technology for $99 (or whatever it was) when it came out (and still is ahead of it’s time IMO). They want to sell a ton of them to get you into the Xbox world and spend money on games and other services. Offering Illumiroom at a reasonable price is the stepping stone to big profits for MS. I know this would get me to buy the new Xbox over a PS4 (this coming from a current PS3 owner).