He said from the beginning it was pronounced with a soft G, like gin. It’s just this awards ceremony has gotten a lot of coverage since it was cleverly done.
According to Steve Wilhite, the creator of the GIF format, the intended pronunciation deliberately echoes the American peanut butter brand, Jif, and CompuServe employees would often say “Choosy developers choose GIF”,
So many arrogant people. The person who invented the acronym is dismissed. You have the same mindset as people who believe in Creationism. Ignore the facts, stay ignorant, don’t let anything change your existing worldview.