What, they botched it because.. they didn’t show the box or the price? Have you seen how much buzz there is around the PS4 while people have been fretting about the new Xbox? Time will tell which strategy worked out better, but I’d hardly call it a botch.
I would have been interested in something like this a few years ago in technical school. Being able to work from digital copies of lab manuals is wonderful but conventional devices don’t really do the trick.