amazon has very rare significance in the world arena. Most people will know the amazon and amazon.com but most people care more about the amazon. Many people in Asia don’t care about amazon because it doesn’t apply to them. Same for Africa etc… the Amazon is taught about in classes all across the world. Amazon definitely wins.
On top of that, amazon is a gazzilion times more important. If the amazon goes, amazon.com will die too, along with the rest of civilization. They should give up.