I would imagine it probably coincides with iMessage becoming a popular service. Before that, Apple didn’t really have channels where people could interact?
ultimately, my hope for this is that it will live as a whole and not really be looked at, eventually, as, “This is this person’s episode or that person’s episode.” I think one of the things I’m trying to do is give people all this material, and I imagine that there will be a time where we can find a different way to watch this material or to organize it or that maybe people will be able to build their own adventure out of it, you know? Instead of telling it one chapter, one character at a time, since it does happen over the same period of time, to kind of intertwine the stories. I just like the idea that the audience owns this material now. AVC: You’re cool with fan remixes and stuff like that?
MH: I think that’s great.