One addendum to the third graf: To be succinct, the headline is genuinely what the piece is about, and the value-add of clicking through — that is, what you get in return for clicking — is additional context and education on a topic.
I’d disagree and I’m more than happy to explain why. Believe me, it’s something we all talk about together at length before publish.
The phrasing "last pre-Apple designs" is just that: a group of designs that happen pre-Apple. I never thought of it as his last-ever non-Apple designs, just a category of those that were finished before his stint. The reason I never thought that, and still don’t, is that the presumption of one working at company is that it won’t be for life — and that generally Apple designers have time to work on non-Apple work all the time. For example… Jony Ive working with Newson for a year and a half on the Sotheby’s auction.
So these designs are part of a category of designs that were started and (at least mostly if not entirely) finished before he joined Apple. We picked "include" to indicate that these aren’t the only, as the timeline of which was started and / or finished last is inconsequential and also somewhat irrelevant, if we’re gonna get philosophical on the timeline of design.
Furthermore, the idea of a clickbait headline to me would insinuate the content of the post doesn’t match the headline. The headline has been since publish and continues to be "Marc Newson’s last pre-Apple designs include a shotgun and a beer keg" Breaking that down: within the category of designs Marc Newson did before his Apple stint began, two of those included in that group are a shotgun that’s soon to be revealed and a "draught beer appliance" that is supposedly coming out soon (hence the recent Dezeen interview from an event). The entire content of the post supports that headline — further explaining it and providing both current and historical context and research.
The broader point is this: I personally will never take an accusation of clickbait headline lightly. If you wish to discuss this further, feel free to reach out. My email is ross AT the verge
"We’re gonna need a bigger cut."
You. I like you.
Hiding your other one without the link, if that’s okay!
I’ve been saving myself for Meow the Jewels
Not necessarily because we tend to focus on things more tangential to the news itself. This one, admittedly, is gray area — the Avengers trailer is a major news topic. But when I looked at the piece holistically, I decided this was ultimately a lot said about something very silly.
We take our fun very seriously
Hi, I think I can help! I’m one-half the TLDR "curators" (along with Chris Plante).
The name is a misnomer, or in some ways a joke; to us it’s more an ethos. This section of The Verge represents our chance to experiment and be voice-ier — "news + 1" is how I call it sometimes, one degree off. Not entirely dissimilar to a blog, but one with very high editorial standards.
That was definitely a graf we cut out of this (it was already a long piece). Stark has evolved from cocky to to cocksure to freaked out. I don’t think Iron Man 3 is the best in Marvel’s slate, but it’s one of the most important in showing how the finale of Avengers really fucked with him. And given Stark’s power in the universe (both in terms of story and box office) his mindset is important to knowing what’s next.
… it… can be deceiving (?)
"Action film" was a typo on my part — fixed, thanks for the heads up!
As to the bigger question — what is this — that’s actually a bit vague to everyone. It’s a digital (mini)series, that’s potentially released weekly, and it’s coming to via Halo: Master Chief Collection but will also be reportedly distributed to other Xbox users (but when / where / how is somewhat vague).
Via the SDCC press release:
Halo: Nightfall is included as part of the Halo: The Master Chief Collection and will be accessible digitally on Xbox Live beginning on November 11, 2014.
Hey there! Some of that is in the video and also interspersed in-line with links, but I also just addd a handful of links on the bottom of the article that explains the situation and the ramifications. Hope that helps!
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