I think people tend to think Foursquare is more than just checkins. I use Foursquare every day, it is great for finding new places based on my existing data. I make lists before I travel, then check out Foursquare whenever I want to go somewhere, it is awesome, and knows what I like waaaay more than Facebook or Yelp ever did. I use Foursquare, not Google when searching for a places.