It's been nearly a year since we first heard about Project Daisy — a music subscription service from Beats Audio and Nine Inch Nails mastermind Trent Reznor — and now it seems the service is nearly ready to launch. According to a blog post from Beats Music CEO Ian Rogers, the service has been operating in private beta and will be ready to open to the public in January of 2014. Simultaneously, the official Beats Music site has just launched, letting users claim their username now in advance of the service's launch.
There's still no other details about what exactly will make Beats Music unique over other offers like Spotify, Rdio, and the Beats-owned Mog, but all along Reznor and co-founder Jimmy Iovine have said that Beats will offer a much better discovery and recommendation algorithm than its competitors. Last year, Reznor said that Beats Music "uses mathematics to offer suggestions to the listener... [but also] would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately." After a few delays (Project Daisy was first planned to launch in early 2013), it won't be long before we finally find out what might make Beats Music stand out in the already crowded subscription music world.
Meanwhile, the game-changing music service I’ve been working on for the last few years launches in Jan: http://t.co/g9nJYzhdbu— Trent Reznor (@trent_reznor) December 4, 2013