A recent report criticizes UK ISPs for hyping claims of increased bandwidth costs in what appears to be another round of rhetorical battle between ISPs and content providers. Put together for the BBC, Skype, and Yahoo!, among others, the report by U.K.-based Plum Consulting calls ballooning ISP costs "a myth," and states that while internet traffic is increasing due to the use of streaming video, the cost for fixed networks comes in at just €0.01 to €0.03 per additional GB of traffic — between one and four cents. They attribute the cheap price to the fiber optic backbone current utilized by ISPs: the pipes are so big at that point, the cost of adding traffic is negligible.