Amazon has the Kindle Fire, Barnes & Noble has the Nook Color, and now Kobo, never wanting to be left behind, has the Vox. The $199.99 tablet has a 7-inch AFFS+ display, which is designed to use less power and be more readable in sunlight than traditional LCDs. The interface looks to be a heavily modified version of Gingerbread, much like both Kindle Fire and Nook Color, and it's taken a similar app route as well — rather than full access to the Android Market, Kobo has curated 15,000 free apps that you can download to the device. There's 8GB of internal storage (with a card slot for up to 32GB more), which you can fill with content from Kobo's large bookstore. Kobo loves its social features, and it's touting them here too: the Reading Life app tracks your reading stats and gives you awards for reading, and Kobo Pulse lets you see what other people think about what you're reading.