The Wall Street Journal reports that Facebook, a company that has stayed private longer than many expected, is eyeing an initial $10 billion public offering. Bloomberg notes a $10 billion IPO, which would value the company at over $100 billion and could come as soon as early 2012, would dwarf current record holder Infineon Technologies AG, which launched at $5.23 billion in 1999. This isn't the first we've heard of the company going public; CNBC also reported back in June that Facebook was eying a first quarter 2012 IPO. The Journal's "people familiar with the matter" claim that Facebook has already started discussions with the Securities and Exchange Commissions, although Mark Zuckerberg has yet to make any "final decisions," and Facebook spokesperson Larry Yu wouldn't "comment in speculation about an IPO."