clock menu more-arrow no yes mobile

Filed under:

Motorola targets enterprise for Android, still believes in the lapdock

New, 19 comments

Motorola is targeting the enterprise space, and BlackBerry specifically, with its Android business. With the lapdock and customizations made on top of Android, the OEM is as well-positioned to gain corporate marketshare as it can be.

Motorola Admiral hero (1100px)
Motorola Admiral hero (1100px)

In an interview with All Things D, Motorola Executive Vice President Christy Wyatt provided some color on how Motorola is attacking the mobile space. One of the biggest opportunities for the company is clearly making inroads in the enterprise space. Motorola has done more than most Android manufacturers to make Android friendly for corporations — from creating QWERTY devices like the Motorola Pro+ and Admiral to pushing its lapdock solution. The latter hasn't exactly struck us as being ready for prime time, but Wyatt says that Motorola isn't giving up on the idea: "I do think you are going to see us continue to go down that path."

With the cutthroat competition in the consumer space, Motorola clearly knows where it can have an easier time: targeting BlackBerry. Although Wyatt doesn't name RIM specifically, it's fairly clear that when she talks about "a very strong device vendor already behind the firewall," she's referring to RIM. ComScore recently showed that Android is making gains against BlackBerry, and as corporations rethink their dependence on the aging platform, OEMs like Motorola have a good opportunity to make inroads. Unfortunately for Motorola, it's not entirely in charge of that destiny. Motorola has done what it can with some "security, device management, data management, network management" customizations, but ultimately we expect it will need Google's help to ensure that "Android is accepted behind the firewall."

Still, as a short term strategy it makes a lot of sense to target that space — and in the long term we'll have to wait and see whether Google intends to specifically target the enterprise space once its acquisition goes through.