Acer is reportedly changing its strategy working on a return to profitability after two quarters of net losses, and it hopes this return will be powered by ultrabooks. In a MarketWatch interview, Acer CEO J.T. Wang says that his company will stop "pursuing market share blindly by producing cheap and unprofitable products" and that it's looking to ultrabooks to help fuel a 10-percent increase in laptop sales next year. Wang also notes that despite the last two quarters, there's a light at the end of the tunnel: "the legacy of previous management reshuffle and operational restructuring is almost over." He's of course referring to Acer's former CEO Gianfranco Lanci, who stepped down in March after disagreements with the board of directors (with current CEO Wang as chairman) over Acer's vision. Given Acer built its business on cheap laptops, a shift like this could mark a serious change of pace if the company can pull it off.
Acer CEO focused on profitability rather than 'cheap' products
Acer's CEO J.T. Wang outlined a plan to return the company to profitability after two quarters of loss, saying it needed to stop "pursuing market share blindly by producing cheap and unprofitable products" and focus on ultrabooks instead.