The entire module is made to be, well, modular. We were shown various watch bands that you simply pop the WIMM One into, but things like music player adapters and bicycle attachments are apparently in the works. A small set of sensors along the back allow it to communicate with a charging dock, and the company hopes to differentiate itself from other makers of "smart watches" by offering these different enclosures. Of course, comparisons to Fossil's MetaWatch -- which should be shipping this month -- are inevitable. We haven't been able to see either product in its final form yet, but clearly the WIMM One is designed to offer a higher level of functionality in exchange for a lower battery life (Fossil promises about a week by the time they're done tweaking the MetaWatch's internals, whereas WIMM's offering should get through one day depending on radio use).

Another selling point of WIMM's design is its phone integration. Once you're paired via Bluetooth, the module will alert you of incoming calls or text messages, and if you've installed the accompanying Android or BlackBerry app it'll show the contact's information as well. (Unfortunately you cannot harness your phone's data connection to get the WIMM online -- it has to be in a Wi-Fi zone for connectivity.) It'll also function as an alarm should your device fall out of the WIMM's Bluetooth range.

The WIMM One unit is set to ship as part of a developer kit (which includes the module and a watch strap) in around four to six weeks. It’ll cost $299 for non-developers, while those building apps for the platform can have $100 knocked off the price. We're also told that there should be a commercial application of the tech shipping by the end of the year. The success or failure of the platform will undoubtedly rest on whether developers embrace it or not. There's certainly a good bit of potential here, but we'll have to see how things play out when those units start getting wrapped around wrists.