Intel's Mooly Eden found himself in an awkward situation yesterday, when a demo that was represented as him playing a DirectX 11 game on an Ivy Bridge ultrabook turned out to have been powered by a computer running backstage. For Intel, proving the graphical powers of its integrated processors has been a long-running priority, so this incident will be more than a little embarrassing. After all, the question goes, if you can't do it live, why simulate it?
Well, AnandTech asked Intel that exact question and the answer was that the demo was added to the presentation late and there was insufficient time to test and set it up, so the team fell back to a more reliable method. That's hardly cause for outrage — a simulated demo of something you know to be working isn't much of a deceit. Anand kept his detective hat on and followed up with Intel, getting the company to demonstrate the same game, in DirectX 11 mode, running on an Ivy Bridge laptop, and sure enough, Intel's graphics were plenty good enough. So it was an uncomfortable moment for Mooly and a slight tinge on Intel's credibility — we still don't think he should have pretended to play the game on the laptop in front of him — but the truth is that Ivy Bridge can do what Intel claimed it could.