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Steven Levy on Google+ in search: 'It’s like a music service starting up with a license with just one label'

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Google authority Steven Levy weighs in on the Search, plus Your World controversy.

Search plus Your World
Search plus Your World

So Steven Levy, an expert on Google if there ever was one, has weighed in on all this Search, plus Your World controversy. He takes a very evenhanded approach, blaming both Google and its social antagonists, Facebook and Twitter, for the current situation. While he admits that the move to integrating social into search is important and inevitable for Google, he fears that the clear bias toward Google+ in the current rollout could tarnish Google's reputation for pristine, unbiased results. Hopefully this trio can work out their differences and make all their respective products, but in the meantime at least we can opt out. In the meantime, Levy's around to keep everybody honest.