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Netflix abandons video game rental plans

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Netflix will not expand into renting video games, marking the final end of the disastrous Qwikster experiment.

Netflix
Netflix

Netflix will not expand into renting video games, marking the final end of the disastrous Qwikster experiment. CEO Reed Hastings just confirmed to investors that his company no longer plans to rent games, a strategy that was first announced in September as part of the planned Qwikster DVDs-by-mail business spinoff. That split was then canceled after massive public outcry, but it had appeared the video games plan was still on the table. Not so anymore. We're not sure why renting games made sense for Qwikster but not Netflix as a whole, but then again, we're not sure anything about Qwikster ever made sense. We're also not sure Netflix has followed through on a single plan it's made in the last six months.