Rumors that Apple will produce a ful television set have been around for years, but in 2011 and now 2012 they have increased a bit in frequency and intensity. Can Apple secure content deals with the networks? Will the television be enough to convince consumers to upgrade their current HDTVs? Will it even happen? We've rounded up all the important stories in this saga right here.
Mar 16, 2014, 10:30 PM UTCNathan Ingraham
Steve Jobs reportedly had no interest in building an Apple TV set
Feb 12, 2014, 6:57 PM UTCSean Hollister
Apple is reportedly planning a new set-top-box with content from Time Warner Cable
Nov 11, 2013, 6:46 PM UTCJacob Kastrenakes
Apple TV set reportedly delayed to at least 2015 over content deal trouble
Jul 2, 2013, 8:43 PM UTCChris Welch
Apple and Time Warner Cable nearing deal to stream cable programming to Apple TV, says Bloomberg
Dec 12, 2012, 7:57 AM UTCSam Byford
Apple TV set designs in 'early stage' of testing, says WSJ
If TV has been 'left behind,' will Apple pick up the slack?
Sep 6, 2012, 11:37 AM UTCDieter Bohn
Apple reportedly won't release new TV product this year due to content negotiations
Although rumors of a new Apple TV box have heated up of late, a new report from Bloomberg throws cold water on the possibility. Apparently, though not surprisingly, talks with cable companies have not been going well due to a variety of issue
Aug 17, 2012, 12:19 AM UTCSean Hollister
Apple's rumored cable TV box would 'erase distinction between live and on-demand content,' says WSJ
The Wall Street Journal has alleged details about how Apple's rumored cable TV box might work.
Aug 16, 2012, 12:30 AM UTCSean Hollister
Apple pitching a set-top box to cable operators, reports WSJ
Apple's long-rumored play for the television space seems to have changed: The Wall Street Journal is reporting that the company is in talks with cable operators to provide a set-top-box that provides live television channels, rather than licensing content in order to offer its own streaming service.
May 30, 2012, 2:25 AM UTCSean Hollister
Apple TV 'is an area of intense interest for us,' says Tim Cook
At the D10 Conference, Apple CEO Tim Cook suggested that the company is actively interested in the TV business.
May 14, 2012, 9:05 PM UTCNathan Ingraham
Foxconn: reports that CEO Terry Gou confirmed the Apple iTV are 'not accurate' (update)
The Next Web is reporting that Foxconn said last week's reports that the company was ready to produce the Apple iTV are "not accurate" and that it is company policy "not to comment on any customers or their products."
May 11, 2012, 1:55 PM UTCNathan Ingraham
Foxconn CEO says company is 'making preparations' for Apple iTV
We're well into 2012, and the mythical Apple TV remains nothing more than a rumor — but Foxconn's CEO Terry Gou might have tipped Apple's hand at a Shanghai news conference to discuss Foxconn's new headquarters.
Apr 27, 2012, 8:40 PM UTCRoss Miller
Apple in talks with Epix movie service for Apple TV and 'upcoming devices,' says Reuters
Mar 15, 2012, 1:00 AM UTCJoshua Topolsky
Apple TV review (2012)
Will an update to Apple's set-top-box help you cut the cord?
Mar 12, 2012, 2:21 AM UTCSam Byford
CBS CEO turned down Steve Jobs over Apple TV subscriptions to protect 'existing revenue streams'
CBS CEO Les Moonves has revealed that he personally turned down an approach from Steve Jobs over licensing the network's content for Apple TV.
Mar 2, 2012, 3:30 PM UTCJoshua Topolsky
Apple TV stock shortages appear, sources say new model imminent
A new Apple TV seems to be on the horizon
Mar 2, 2012, 8:02 AM UTCBryan Bishop
Apple streaming TV service rumored for holiday launch despite content deal hold-ups
A report from the New York Post alleges that Apple hopes to launch a streaming television service by the end of the year, despite gaining little traction in negotiations with content providers.
Feb 14, 2012, 9:29 PM UTCNilay Patel
Tim Cook on Apple TV: 'Apple doesn't do hobbies as a general rule'
Tim Cook is speaking at the Goldman Sachs Technology and Internet Conference today, and he was pretty candid when asked about the living room and Apple TV: he said that the Apple TV is a "hobby" because the company knows the business isn't as big as the Mac or iOS devices, but that "Apple doesn't do hobbies as a general rule."
Feb 13, 2012, 3:17 PM UTCJamie Keene
UK's ITV denies warning Apple away from iTV name
An ITV spokesperson has denied rumors that the company's CEO Adam Crozier has written to Apple warning them away from the iTV name, as published in 'The Telegraph' this morning.
Feb 7, 2012, 3:56 AM UTCDieter Bohn
Apple 'iTV' prototypes already in testing at Bell and Rogers in Canada?
Now that CES is over, it's time for Apple iTV rumors to spin up again. The latest comes from Canadian paper The Globe and Mail, which cites anonymous sources to tell them that "Rogers and Bell already have the product in their labs."
Feb 5, 2012, 11:59 PM UTCChris Ziegler
'Apple HDTV' imagined in Best Buy survey: 42-inch model for $1,499 (updated)
A Best Buy survey asks consumers for their interest level in a 42-inch "Apple HDTV" for $1,499.
Jan 5, 2012, 2:41 AM UTCDieter Bohn
Apple struggling to make content deals for rumored iTV, says USA Today
USA Today is citing three anonymous sources who say that Apple has been unable to secure content deals widely regarded as necessary in order to launch the rumored Apple TV set.
Dec 27, 2011, 12:44 PM UTCThomas Ricker
Apple iTV will arrive in 32- and 37-inch sizes this summer, says DigiTimes
Suppliers are preparing for Q2 or Q3 launch of Apple iTV television according to DigiTimes.
Dec 19, 2011, 1:53 AM UTCThomas Houston
WSJ: Apple working on a TV, new interfaces, myriad content partnerships
The Wall Street Journal reports Apple is working on a television or update , which would stream content from television-service providers or media companies directly.
Nov 24, 2011, 9:35 AM UTCThomas Ricker
Apple 'iTV' and next generation iPad said to feature Sharp displays
Wall Street Journal reports that Sharp will make display for next generation iPad while Peter Misek of Jefferies & Co. says Sharp could supply panel for rumored Apple television as early as mid-2012.
