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Why is Tetris so addictive?

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SHUTTERSTOCK tetris
SHUTTERSTOCK tetris

With the seemingly unending popularity of Tetris, it's no surprise that some think there's something special about the classic that makes it hook into players' minds. The BBC has published a report exploring that psychological hook: apparently it's the game's ability to continually provide a new frustrating piece to deal with followed by the gratification of putting a piece in the right spot that's so appealing. In psychology it's related to the Zeigarnik Effect, which refers to the mind's ability to better recall incomplete tasks — and therefore hunger to complete them — but the catchy music doesn't hurt, either.