Not content to continue being the butt of Apple’s anti–7-inch-tablet haranguing, Amazon is firing back with a prominently-placed ad on its homepage for the Kindle Fire HD. Under the tag line "Much More for Much Less," Amazon touts the device’s strongest features, including its higher-resolution display, ability to display HD movies and TV, and dual stereo speakers. A quote sits atop the ad from Gizmodo’s reaction to Tim Cook’s earnings call statement, during which the CEO said Apple would "never make" a seven-inch tablet. Here’s the full quote:
"…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more and accusing others of compromise? Ballsy."
As you would expect, Amazon is cherry picking here. The iPad mini’s 163 ppi, 1024 x 768-pixel display is hardly "standard definition." And while Amazon gives itself credit for its own 216 ppi display three times in its comparison chart there’s predictably no mention of the iPad mini’s strongest selling point — access to a library of 275,000 iPad apps. With such a big edge on price ($130) and access to free content through Amazon’s Prime service, the company shouldn’t have trouble finding a market for the Fire HD this holiday season. But the mudslinging in its new ad (below) is something more reminiscent of Samsung than Amazon.