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Samsung announces the Galaxy Premier, a downgraded Galaxy S III for Eastern markets

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Samsung Galaxy Premier
Samsung Galaxy Premier

Samsung’s strategy of releasing a smartphone for every nook and cranny of the market may be irksome to most onlookers, but if nothing else it makes good business sense. The latest entry from the Korean manufacturer, the Galaxy Premier, employs the famous visage of the Galaxy S III, but pairs it with mid-range specifications for the European and Asian markets. The handset employs a 4.65-inch screen with a resolution of 1280 x 720 pixels, a dual-core OMAP 4470 processor clocked at 1.5GHz, 1GB of RAM, and an 8-megapixel camera. Just like Samsung’s other recent devices, the Premier features TouchWiz 4.0 on top of Android 4.1 Jelly Bean, with 3G and LTE variants of the phone both promised.

It’s no coincidence that some specifications seem similar to the now discontinued Galaxy Nexus. Judging from the screen size and resolution, Samsung looks to be using the same Super AMOLED panel, with the company also moving up one model in the processor chain over the Nexus’ OMAP 4460. In fact, the situation isn’t too far removed from the Galaxy R, a modified Galaxy S II that was also designed to target European and Asian markets, ultimately playing second fiddle to the flagship offering. It remains to be seen how well the Galaxy Premier will fare when it does launch in the Ukraine in November especially for the price of 5,555 hryvna (around $680) but the company plans to extend the handset’s reach to South East Asia, China, and Korea in the future.