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Watch this: how Samsung designs $9,999 smart TVs

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samsung es9000
samsung es9000

At $9,999 — and even more in Korea — Samsung's 75-inch ES9000 smart TV definitely falls into the realm of "premium." For a sense of how premium, though, you'll want to watch this video featuring tales of the design process from many of the people who worked on it, similar to a previous spot on the Galaxy S III. The ES9000's design was apparently selected from a pool of 15,000 drawings, the signature "rose gold" color was created after "24,000 hours of tireless effort," and principal designer Yoonsoo Kim says he hopes people will remember the TV as "a luxury product that several experts created together with a sense of craftsmanship." It certainly sounds like the most elegant way to play Angry Birds.

Hyunhu Jang contributed to this report