Mattel's making it's move to combine toys with well-established brands and games for iOS and Android tablets with Apptivity, which are app-branded toy bundles for use on capacitive touchscreens. Bundles are being made for Fruit Ninja, Cut the Rope, and Angry Birds, and specially made games based around the Hot Wheels, The Dark Knight Rises, Barbie, Fisher-Price, WWE, and Monster High brands will be available later this year.