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'Love Will Conquer' maps love and hate across Twitter

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A new site creates 3D visualizations based on instances of the words love and hate on Twitter.

Love Will Conquer
Love Will Conquer

Just in time for Valentine's Day, a new website has launched that maps out how love and hate are distributed throughout the world — at least on Twitter. Created by social media company Imperial Leisure, whose previous work includes the Justin Bieber Facebook treasure hunt, the site uses geo-tagged tweets that mention the words love and hate to create real-time 3D structures. Selecting a country from a list will create a tree-like outgrowth on a 3D globe, with each leaf on the tree representing instances of either of the two words. Blues leaves are for hate, while pink leaves are for love, and you can mouse over each leaf to see the particular tweet it represents. It's not a perfect system — when someone in the US tweeted that they used to hate Frosted Flakes but now love them, it was marked as hate — and there are a few quirks, such as Spain being listed twice, but it's still fun to play around with. The visualizer is similar to CNN's Ecosphere from last year, which generated lush trees on a virtual globe based on tweets that used the hashtag #COP17 during the Climate Change Conference in Durban, South Africa.