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Apple acquires Chomp for its app discovery tech, talent

Apple acquires Chomp for its app discovery tech, talent


In an effort to improve search and discovery in its App Store, Apple has acquired app discovery firm Chomp, reports TechCrunch.

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Apple has acquired the app discovery firm Chomp as part of its plan to revamp search and discovery on the App Store, reports TechCrunch. 9to5Mac had previously reported that the company was looking to overhaul its iTunes and App stores later this year, and theoretically this acquisition could help with that effort. Launched in 2009, Chomp offers a web portal as well as standalone apps for the iPhone, iPad, and Android. The company’s algorithms search the themes and uses of apps, not just the names, so that users can search by what they want, rather than what an app might be called. Interestingly, app searches in the Verizon's Android storefront are powered by Chomp, and the future of this deal, as well as that of Chomp’s Android app, are up in the air now that Apple has announced its plans to buy the company.

Update: We're hearing from 9to5Mac that Chomp's CEO Ben Keighran and CTO Cathy Edwards have already joined Apple — Keighran as a member of the iTunes Marketing team and Edwards as a Senior iTunes Engineer.