Advertising site Adweek has compiled all 84 of Apple's iPhone ads for your viewing pleasure. To handle advertising duties for its soon-to-be flagship product, Apple stuck with TBWA\Chiat\Day, the agency that had been handling its Mac advertising since Steve Jobs's 1997 return to the company, including the Think Different and Mac versus PC campaigns. The iPhone ads first started before the 2007 launch of the iPhone with the famous "Hello" ad, and have continued in more or less the same vein for years. A departure from the way most electronics and especially mobile phones were being marketed at the time, the TBWA ads for the most part focus on a simple, clear message — use an iPhone to look at your office documents, book movie tickets, check the weather, or FaceTime your grandparents. It's certainly a stark difference from the robot-decapitating stuff we've seen from Apple's competitors, we'd say for the better.
Watch all 84 iPhone commercials in one place
Watch all 84 iPhone commercials in one place/
Adweek has compiled all 84 of TBWA's ads for Apple's iPhone.