While the Windows Phone-powered Lumia line gets the lion's share of Nokia's spotlight, the company's emerging market aspirations are starting to unify under the Asha brand that was first launched with four models at Nokia World last year. Now, they're back at it again with another three — the Asha 202, 203, and 302 — all of which run Series 40 and are said to be key players in Nokia's so-called "Next Billion" strategy to get a new demographic connected with mobile devices.
The 302 (pictured above) is arguably the most interesting of the three, a full-QWERTY device that is said to be the first non-smartphone with support for Mail for Exchange — an odd juxtaposition of enterprise capability and feature phone simplicity, perhaps, but there must be something in Nokia's research that suggests there's a need for such a product in some markets. It's shipping immediately for €95 ($128) with retail availability early next month.
On the lower end, you've got the Asha 202 and 203, identical candybars with numeric keypads and resistive touchscreens; at €60 ($81) unlocked, Nokia says it's a new price breakthrough for a touchscreen device. The only difference between the two models is that the 203 supports dual SIMs. Look for both in the second quarter, but don't look for high-speed data here: these models are strictly 2G.