Facebook is also adding "Offers," a new story type that lets businesses share discounts and promotions directly through their pages. The company says that these ad tools can let a business reach 50 percent of its page's fans on a weekly basis as opposed to 16 percent without them. This isn't a huge departure from previous protocol, and it's certainly not one of the more controversial Facebook advertising moves, but it's a sign that the social network is finding as many ways as possible to turn its massive user base into long-term financial success.

Ellis Hamburger contributed reporting and photos to this article.